Who we are

We’re here to create delicious spice blends that add a kick to your favorite dishes while addressing historic misconceptions about monosodium glutamate (MSG). Our mission is twofold: to reintroduce MSG as a safe, beneficial, and flavor-enhancing ingredient and to craft premium spice blends that bring vibrancy to your kitchen and dining room.

We’re a proud Chinese-American-owned brand on a journey to redefine the perception of MSG. Alongside my dietitian partner, we are excited to bring you our unique spice blends that will add a bold kick to any dish. Whether you’re a home chef or just starting to cook more for yourself, we can’t wait for you to give us a try!   


What’s the deal with MSG?

“NO MSG ADDED” - whether on the front of a restaurant menu or the back of a jar of sauce… we’ve all seen the advertisements. 

But did you know that science has proved, time and time again, that monosodium glutamate (mono = one, sodium = salt, glutamate = amino acid; MSG) is safe to consume? And by the way, it’s delicious! MSG is the sodium salt of glutamic acid, an amino acid that occurs naturally in many foods. In non-sciency terms… MSG is a natural compound found in many common organic non-GMO foods such as tomatoes, cheese, and mushrooms. 

Modern scientific research has debunked the myths surrounding MSG. It is safe to consume based on numerous scientific studies as well as research by the US Food and Drug Association (FDA), The World Health Organization (WHO), and the European Food Safety Authority (EFSA).

The negative perception of MSG began in the late 1960s when a doctor wrote a letter to the New England Journal of Medicine describing symptoms he experienced after eating at a Chinese restaurant, which he attributed to MSG. This led to the term "Chinese Restaurant Syndrome" (CRS), which described symptoms like headaches, flushing, and sweating. This letter sparked widespread concern and led to a series of media reports that further fueled the fear of MSG. This fear, driven by misinformation, was further capitulated during a period of anti-immigrant and anti-Chinese sentiment. Sounds like fake news to me! 

So whether you’re a home chef or just starting to cook more for yourself, our unique spice blends will add a bold kick to any dish. We can’t wait for you to give us a try!